Search Engine Optimization - Let's Get Ethical

Ok, there's a lot of companies out there offering you an easy ride to the top ten! But, and it's a big BUT some search engine optimization companies use unethical and often devious tricks to artificially boost the search engine rankings of a web site.

You might get short term results with these techniques but it's very likely that your site will be banned from search engines if you use one of these techniques. You'll put your web business at severe risk if you use one of these methods.

You don't need to know the full ins and outs of these dodgy dealings, but look out for any of the following

* Automatically generated doorway pages

(Doorway pages are often easy to identify in that they have been designed primarily for search engines, not for human beings. Sometimes a doorway page is copied from another high ranking page, but this is likely to cause the search engine to detect the page as a duplicate and exclude it from the search engine listings.)

* Cloaking and false redirects

(a technique in which the content presented to the search engine spider is different from that presented to the users' browser)

* Keyword stuffing

(that's a page filled with way too many references to key words or phrases)

* Hidden text or hidden links

(search engines quickly sift out invisible text using the background colour)

* Pages loaded with irrelevant words

(What's the point! I'm sure you're not going to go down this route because you want a successful website!)

* Duplicated content on multiple pages

(search engines want information, not duplication. They're not daft, and this isn't going to fool them!)

* Misspelling of well-known web sites

(We all make spelling mistakes, but this is an old trick that really does little to help)

* Unrelated and centralized link farms

(Websites that offer thousands of links are EVIL and you should avoid them like the plague - they're more hassle than they are worth and search engine spiders can spot them a mile off!)

* Other methods that try to trick search engines

(Why try tricking search engines when you can play the game fairly and win?)

If you play the game fairly then it has benefits for you, the search engine and your customer!

* Search engines win as they get pages that are easy to understand and that contain the quality information.

* Web searchers win as they get what they ask for. They search for "widgets" and get a page about widgets.

* Web site owners win as they are getting visitors who are actually interested in what their web site has to offer.

No company can guarantee to get you a particular position, unless of course they specify which key words they are going to quote on (and often these will be low volume search terms)

The only way to get high search engine rankings and staying there is good web page content and playing by the rules.

Beyond this, there are extra techniques that can be employed, which involve detailed research on your competitors' websites, and an analysis of their content. This can really reap benefits/

Persuasive and Professional Power Copywriting Tips for the Web and SEO

Motivational Triggers that Make People Buy

Within this article on business copywriting procedures, we will look at how to structure your copywriting when working for a client. There has been a great deal of copywriting done through the years and it is not necessary to reinvent the wheel every time you want to write copy. We will specifically be focused upon the sales letter because this could have the greatest impact for you, especially if you decide to do SEO copywriting.

One particular school of thought speaks to making your website one large online sales letter. Continuing in this train of thought, this could present a great opportunity for you. You could write for both off-line businesses as well as for online business using the format of a sales letter.

Within a sales letter, there are three main components that will make a difference whether or not your product will sell.

The first component is the headline.

If you do not grab your prospects' attention right away, you will have wasted your time in developing the rest of the copy.

The second component of a sales letter is the offer.

This part is important as you must be explicit with the offer to give the prospect what he or she now wants. It must be something that will entice the prospect to take action upon the completion of reading the letter.

The final component of a sales letter is the postscript.

This is the second most read portion of a sales letter after the headline. When you are writing this, this is the extra incentive that you will be using to motivate your prospects to take advantage of the offer that you presented right away. When you are focusing upon writing a sales letter, you should take each particular step of the sales letter in order. You do not sit down and just writes a sales letter completely through but rather take it step by step. This entails writing the headline followed by writing the offer and then followed by writing the postscript.

Following these copywriting procedures will ensure that you will have set yourself up for great success.

If you do not have a great deal of experience within copywriting, make sure to follow the examples of copywriting procedures set up by some of the foremost experts. One of the key authors who you should look into is Dan Kennedy. He has written some great books over the years and is a great resource for you to use.

Hopefully this article on copywriting procedures will help you in becoming a better copywriter. The key behind successful copywriting is to use the formulas that have been developed while putting your own spin on what you're writing. Copywriting procedures are important because people have developed these in a certain method to be successful for a reason. There is no need to reinvent the wheel because this will only be frustrating for you in the long run as you'll find that you have less sales while putting in more effort. By taking the time to follow operating procedures, you'll set yourself up to maximize potential sales when developing a sales letter.

Copywriters have a very interesting niche in that you can use your own writing to help you develop leads. If you find that you had many inconsistent advertising methods, think about developing a sales letter to help bring in qualified leads. If you develop a successful sales letter, you can send this out in quantities which you pre-determine. The beauty of this is that you can quantify the amount of work that you want to do in a given month and mail out that many sales letters. After having used a consistent sales letter for a certain period of time, you will know what the response rate is and this will allow you to know how much business you should potentially get from mailing a certain number of letters. This can make sure that you always have clients coming into the door when you want them to. It can also help you better pattern the business after your life and lifestyle so that you can pick up the pace when you have extra time and slow things down when other parts of your life become busier.

If you have quite a few clients who are telemarketers or you would like to start developing telemarketers as potential clients, you may want to look into developing a sales letter for one of these companies. Telemarketing has become much more expensive and more inconsistent these days due to new laws and it is an industry with very high turnover. Developing a sales letter to send to qualified prospects in the beginning can make telemarketing more effective for these companies and potentially reduce turnover. If you are able to quantify the savings in training employees as well as in better sales, you will find yourself called upon by many telemarketing companies because you will have put yourself in their shoes and can understand the business struggles that they go through.

The final way that we will use a sales letter and one way in which you could increase your business is to focus upon dentists and doctors office. Often these professionals are consistently looking for new clients and this could be a way to help them out. You could use a sales letter to help stimulate referrals.

Some Power copywriting tips

Here's five of the Motivational Triggers that Make People Buy

1. People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful.

2. People want to save money. They may want to invest for the future or save for a big purchase. This will make them feel more secure.

3. People want to save time. They may want to work less and spend time enjoying life's pleasures. This will make them feel more relaxed.

4. People want to look better. They may want to lose weight, tone their body, or improve their facial features. This will make them feel more attractive.

5. People want to learn something new. They may want to learn how to change their car oil or build a deck. This will make them feel more intelligent.

Earn Extra Money Online With Email Marketing

A big focus with internet marketing is to drive traffic to your website and to find unique visitors and new customers. Of course this is vital to the long term survival of the business. But what is often neglected, is making the most of the visitors and customers that you already have. You can earn extra money online by following up with your current customers and subscribers, and maximising the profit potential from them.

It's always cheaper to sell to existing customers than it is to go out and find new ones. Probably the best and easiest way to achieve this is through email marketing. It's well known that most people need to be exposed to your message or product 7 times before they take action and purchase. And once your subscribers make a purchase and become your customer, they are then much more likely to make follow-up purchases. It's all about building trust and credibility.

Okay, to be able to follow up with your list of subscribers and customers, you will need an autoresponder account. Here you can set up the content, follow up messages, and the schedule of which days the emails are to go out. Once set-up, your list will continue to get your messages automatically, which allows you to keep feeding them the benefits of your product or service. You can also add new messages at any time to the autoresponder series, or make one-off broadcast messages to your entire list if you have any special announcements.

Most good autoresponder services will allow you to easily separate your lists so that you can have different lists for subscribers and customers. This allows you to tailor certain products and offers to the right audience.

Once you have things set-up in your autoresponder account, you can then copy some HTML code for your opt-in box, and insert in your web pages, blogs and lead-capture pages. If you have reasonable amounts of traffic flowing to your sites, and if you give your visitors a good reason to join your list (offer free bonuses), over time you'll end up with a huge number of loyal subscribers and customers that you can follow-up with for as long as they stay subscribed. The alternative, if you don't have an opt-in box, is that people land on your site, leave, forget all about your site, and never return again. Not good.

When you have a good list of subscribers and customers, make sure that you keep them on your list by continually offering them good content and great value. Giving them more content than sales pitches is very important to maintain their loyalty. When you sell them affiliate products, make sure that you have some experience with the product and you know that your list would benefit greatly from purchasing it.

Most of the profit comes after the first sale to your customer. The profit comes from the multiple sales to each individual customer. The only way to facilitate this is to offer excellent value and content, and to continue following-up with them. Initially, there is a bit of work in setting-up your email campaign, but once this is done, it really is a lazy way to earn extra money online.

Do You Need A Tax ID First (In Order To Do Dropshipping)? Is A Social Security # Alright To Use?

This is a great question. Probably one of the best that I have received all week. One thing I want to make clear is that I am not a lawyer and I am not giving any kind of legal advice, so don't take this as such. When you are setting up a business and deciding what kind of business entity you are going to be, that is more of a legal business choice that you have to make on your own.

I can give you some examples, and personal experience that may help you better understand my answer to this question. Again, this is one of those questions that is not "cut and dry", and does require some explaining. I think it will benefit everyone if I am as clear as possible though.

In order for a real dropshipper to work with you, you do need a Tax ID first. There is no way around that. There are some suppliers that are ok with you using your social security number as well, but keep in mind that some may not (and you will have to wait for the corporation to be set up). If they are a legitimate dropshipping business, then they will require you to have the number (Tax ID) because they are trying to keep in compliance with the laws as well. They want to be protected, just like you should want it. If you ever come across a "so called" dropshipping company that tries to tell you that they are making it "easy" on you by not requiring a Tax ID, then be warned right now. You are not working with a true dropshipper, just a middle man, and your prices will not be as good. I have even talked personally with some of these kind of "so called" dropshipping business "sales executives", and have got them to admit that you can only profit on like 15% of their goods. What is that? In most cases working with a company like that will not even give you as good of prices on products as you could get if going down to the local Wal Mart and just buying them.

My thoughts about using your social security number is that it is risky business, but could be ok at first. You are not really even in business yet, and you do not have to worry about getting sued with a brand new site that you are not even selling products yet. However; You want to be able to protect yourself down the road (by incorporating), and using your social security number as a Tax ID means that you have set up the kind of business that is not protected (from being sued and losing your house, as an example).

If you are wondering if there are services online (or off) that can help you, there are. There are some companies that can help you incorporate using free corporation set up software (yes, its legit), as well as companies out there like The Tax Club that will take care of everything from forming the corporation to doing your taxes (even quarterly). So, you have a lot of resources available to you.

The only reason I ever recommend to people to use a social security number to get access to products, is when they know forming a corporation is going to take months (like in California or New York) and they want to start building the site right away, and adding products sooner then later. Just using your social security number will give you access to the products much faster and you will be able to start building your shopping cart up so much faster then waiting on the corporation to be set up. I do (highly) recommend that you work on forming the corporation as soon as possible, so you set yourself (and business) up for better tax breaks and protection.

I hope this has helped you (even if just a little) better understand the confusing topics of Tax ID's, business entities and Social Security Numbers when starting to work with dropshippers.

Local 'Business Online Listings' Can Increase Your Traffic

Sales on the Internet are projected to reach $116 billion in 2007. If you have a business and a Web site, you need to grab a piece of that pie, or a bigger share than you're getting.

One of the best ways to do this is by using free Web listings. With thousands of new users coming to the Web each day, and millions more making it a bigger part of their lives, it's a must do item for your business.

The best part is, search engines and directories are making it easier than ever to increase your visibility on the Web. All major search engines and directories have made searching for "local information" a high priority.

At this writing, most of the largest search engines and Web directories will allow you to list your business for free, although they do offer upgrades that provide you the benefit of posting your logo, photos and other goodies. Let's take a look at some of these resources.

Verizon SuperPages


If you don't have a SuperPages listing then you should. It's free.

SuperPages allows members to have their free listing appear in multiple categories. Many consumers use the Super Pages when searching for local services and products so it's a good idea to have your listing in as many relevant categories as possible. SuperPages has search functions that allow users to search by keyword, business name, city, state or zip.

To get started paste this link in your browser.


http://yellowpages.superpages.com/profiler/register_import.jsp?

Google Local Listings


I searched for 'car repair in Virginia Beach.' See the results below.
Google local listings is tied to Google Maps, so if you have one store location or 100 store locations, Google will allow you to list them all as long as you have a physical address for each listing.

It won't cost you a penny. You can create and display a business listing for free. All you need to do is sign up for a free account.
Click here or click the Google graphic to get started.

Yahoo Local Listings


Want to get listed in Yahoo local? (Choose the basic listing)
Click here to get started.

MSN Local Listings (Managed by Local Eze)
Want to get listed in Yahoo local?
Click here to upload your local listing information.

Ask.com Local Listings (Click on 'Add a Business Record')
Ask.com pulls most of their local results through Info-USA.
Want to get listed in Ask.com local results?
Click here to add your information to InfoUSA.

When you have the potential to greatly increase your business through some effort and no money, that's a winner.

How Not to Waste Your Time Looking for Useless Research of the Needed Information!

What does a usual Internet-user do looking for the necessary information? The answer is very simple. He clicks google.com or yahoo.com and searches there everything needed.

But can he find what he really needs?

For his search he gets great many links to resources of the topic he is interested in. Then he has to study it very carefully. And having found nothing he clicks links further.

As a result, the user comes to the conclusion that the Internet is a large storage for files and information but, as a rule, it is not always useful and interesting.

That's why only the fourth part of the Internet-users uses it regularly as an encyclopedia or directory. The reason is that we don't come to the idea to learn what the searching machines are, how to ask them correctly and how to process the results of the search.

You can look for the information in catalogues and ratings.

Their advantages, especially those of the ratings, are obvious at first sight. Everyone looks through the most popular pages, so will I. But when you learn what the catalogue is and the structure of ratings, you'll have more constrained relation to them. To my mind, the search in the catalogues is worth only if you know nothing about the object of the search or you are interested to get information about all the sections of the catalogue.

In the case you need some very specific information, you should look for it at the forums or conferences. They are made especially as the way of exchanging of the information for the people connected with the common interests.

To begin with study the information in the archives and if it doesn't give the result, address to people. If you are a specialist in this sphere, make a correct question. If you are a layman, say about it honestly, explain what you need this information for and ask to tell you everything in details.

Once, twice, three times. You will definitely find a person who can answer all your questions. But it's not always convenient to ask the questions answers for which you can find yourself.

That's why let's learn to ask questions to the searching machines correctly, using their language and to process the results. For those who have read the article to the end I've got a surprise. There is one more unique way to find the necessary, qualitative, useful and unique information. The principle of the search is absolutely simple. Enter the key-word in the search-form and enjoy perfect informational products.

A Building List That Rakes In Maximum Credits and Commissions

Everyday I get emails asking the same question over and over, How To Make Money Online? The answer as the same way is:

You MUST have your own Option List if you want to make a significant money online. Since I'm in the solutions business I had to find a way to help other newbie like me to begin to compete on a level playing field. There's 2 weeks ago I received a Mail with the great response for the question I've always thought it's:

Never worry about spam filters again. I'm so excited with this new software because you can:

1° Build your list with the power of viral marketing up to 20 levels deep


2° Reach that list using Direct Send Technology (Direct Send Software typically costs as much as $197 and more, but you can use this one absolutely FREE!)


3° Automatically motivates your prospects to read YOUR Advertising messages.


4° Generates Viral Advertising Credits also up to 20 levels deep


And pays you handsomely (as much as $148.50 EVERY month each time a subscriber gets added to your list)

You'll prove to yourself that what I've told you is absolutely true when you register for your FREE Limited Beta Testing Account and Software.

As a member you'll be able to:

a) Send your online newsletter to your entire virally built list of laser targeted prospects every 2 weeks via Direct Send Technology. (If you currently do not have an online newsletter, no problem. We'll show you exactly how to create one in minutes with FREE training in our member's area)...

Ten Things to Look For When Choosing an Email Marketing Service

Permission-based email marketing is an effective way for your business or organization to sell to known prospects, send out an email newsletter, and build customer loyalty.

An ESP is a service that hosts email marketing services on their servers, which are specifically optimized for this purpose. While you control your email marketing account and send out emails using a Web browser interface, the ESP's servers and Internet connections do the heavy lifting. If you tried to send bulk emails through your regular Internet Service Provider (ISP), your campaign could be blocked, as regular ISPs are not set up for—and sometimes prohibit—bulk mailings.

An ESP also provides detailed reporting on the results of your email campaign: delivery success rates, email open-rates, and link click-through rates. You should even be able to see which of your subscribers performed these actions. Good reporting is an invaluable feature as it helps you measure the effectiveness of your email marketing campaigns.

Most ESPs also make it very easy for you to comply with the CAN SPAM Act regulations. For example, an ESP should automatically include an unsubscribe link in every email sent through their service (and automatically remove these addresses from your lists), as well as verify that all emails are sent from a valid, working email address. Most ESPs also require you to send only to lists of subscribers that have opted-in to receive emails from you.

ESPs allow you to execute professional, organized email marketing campaigns. Now, what should you look for in an ESP to make sure you choose the right one? Here are some criteria to consider:

Private IP address. The IP address from which an email is sent is like a phone number; it indicates the origin of an email. Just like you would not share a phone number with a large group of strangers, you do not want to share an IP address with other customers at your ESP. If your ESP makes you share an IP address with other customers, too many spam complaints against another customer could get your shared IP address blacklisted by a major ISP. This would prevent your emails from being delivered, and it can take time for your ESP to get the IP off the blacklist. Be sure your ESP can provide you with a private IP address.

Customer support and training. Your ESP should offer both online and phone customer support and training.

Robust infrastructure. Make sure your ESP has multiple, high-speed connections to the Internet through more than one source and hardware redundancy. This ensures reliability if one of the Internet connections fails or there is a hardware failure. Ask prospective ESPs about their infrastructure. This is important because a lot of ESPs will offer "click-tracking" tools. The click tracking will require that the links go to the ESP first, and then it is redirected to your web site (that's how it can track the click). There would be nothing worst than sending to your valuable prospects and customers and having the ESPs servers go down. The people reading your emails won't be able to click through!

Good reporting. The ESP should offer a variety of user-friendly reports: deliverability success, open-rates, and click-through rates.

CAN SPAM compliance. Your ESP should require customers to comply with the CAN SPAM Act and make it very easy to do so.

List Segmenting. Your ESP should enable you to segment lists by demographic and other criteria, Targeting subsets of your list with content relevant to them leads to more successful email marketing campaigns.

A/B testing. It is important to have the ability to test different versions of your email to find what works. A/B testing is a way to test your email content, subject line, etc., to see which version gets the best results. Often this involves randomly splitting up the list and comparing results, and your ESP should be able to provide this functionality.

Free trial. Most ESPs offer a free trial. Do a test drive to see if the service meets your needs.

No term contract. Do not sign up for a service that requires anything beyond a month commitment. If you are unhappy with your service, you should be able to cancel and switch services at will.

Pricing Plans. ESPs host your email list on their servers. Some charge a monthly fee based on the number of emails on your list, while others charge a monthly fee you based on the maximum number of emails you think you will send per month. Be sure to choose a pricing structure that fits your needs.

The eBay Phenomenon

Should I Open an Ebay Store? Should I open up an Ebay store, or only use auctions to sell my merchandise? And, if so, what percentage of store items should I list, and what percentage of auctions should I list?

Hint: Knowing this will pretty much determine your survival on Ebay. Thousands of sellers didn't know this in 2006, and went belly up. Yes, you should open a store. Why?
Because you only have to pay a final value fee when the item sells, and the listing fees are cheap; around 11 cents if you add a gallery image. With auctions, you have to keep re-listing the same item every 7-10 days. And, the listing fees add up quick if the item doesn't sell.
Only list your best selling items in the auction format; the ones that will sell every week. Add as many keywords in the title as possible in those auction listings. For example, my company sells DVDs, so one of our auction listings might be named "Tony Hawk Trick Tips Skateboard Skateboards DVD Video Movie." Get the picture? If someone types in the exact name of the DVD, "Tony Hawk Trick Tips DVD", then there is a good chance my store listing will show up in the eBay search. But, if someone types in a general term like "Tony Hawk", it won't show up because there are too many Tony Hawk auction listings.

When that happens, the store listings are not displayed at all. So:


1) Auctions are there for stragglers that type in general search terms.


2) Stores are for buyers that type in exactly what they want.


The goal is to have 95%-98% of your listing as store items and 5% or less as auction listings. Also, remember to let eBayers know about your eBay store. Add BOLD comments to your store listings:

"Please check out our EBay Store for all of your favorite skateboard DVDs. We have over 200 titles ready to ship right now!!!" And, now for one of the best reasons to open a store; it gives you more web pages to submit to the search engines! This is huge! The web addresses that EBay generates for store items have the complete titles in them, and any other keywords that you may have listed in the title, like "DVD, video, movie, film", etc. Note: After you list an item on EBay, it takes a few minutes for the web addresses to change from a basic one to a specific one with the title and keywords in it.
After you create an EBay store item, you need to wait a few minutes before you submit it to the search engines. Here is an example of an EBay-generated web address for a DVD that I am currently selling in my EBay store, called "Future sellouts.";

Notice the title, and also all the keywords in the web address; skateboard, DVD, video. If someone types in a general term like "skateboard DVD", it can show up on Google. And, it gets better. Check this out. EBay and Google have a special relationship. EBay pays Google for higher placement on their search engine! So, let's say that you have 40 items listed in your EBay store. That gives you 40 different web pages to submit to the search engines each month that can greatly increase traffic to your EBay store. Let's try something. Go to Google.com right now. Type in "habitat regal road in mono DVD" (that's the name of a video we currently sell). Our EBay seller name is "skateboardvideos".
Look at the results. See any EBay listings in the top 5 positions? At the time I wrote this guide, our EBay store listing was number one. Also, look at the advertisements at the top of the page. See one that says "Habitat Regal Road in Mono Skateboard DVD Video - $3.00 - eBay"? Yep, that's mine too, and it didn't cost me a red cent. It's from sending my EBay listings to the search engines and using the Google Base Store Connector, something every EBay seller should be doing on a regular basis.

The Smartest Ways to Perfect SEO

Getting the best results on Search Engine Optimization actually are not far from realization. In fact, they were made simple for anyone to reach. Getting into realizing it only requires few modernized techniques. I have included on this note some of the most notable methods that one opt to choose should they want to optimize their search engine results.

 Develop a well-made, artistic, and attractive site title. Generally of the sites that have yielded such an incredible results in search engine listing or rankings are the ones that use essential keywords that are embedded on the site's title. I really think that putting keywords on your title helps your site to achieve both the viewer's attention and of the search engine's ranking mechanism.

 If you are on a free and lax budget, you may opt at registering on some paid advertisements to generate more traffic and eventually get higher ranking on search engine results. It may be an added expense on your end but it is worth the spending.

 Exhaust the powers of links. By incorporating and embedding connecting links to other sites on your own, you are comparably hitting two birds in one stone. You will be able to capture the other site's visitors attention should they find your link on the other site and all at the same time, search engines are seeing the presence of links as one factor on their ranking.

 Always check your site contents for any outdated, irrelevant, and non-essential information. These just add up to the bulk of the site file size and are deemed non important to many viewers.

Using Signature Blocks to Market Your Products or Services

A signature block is the part of a letter or email that has your name, signature, position within your organisation, and perhaps your address and firm's URL. It is also an opportunity for you to make a sales offer.

Never miss an opportunity to make a sales offer.

Let's discuss letter and email information separately because they are different in several major respects.

Signature Blocks for Letters

Because a business letter is usually printed on letterhead or has the company's address and contact details in an address block, it means that all that is needed for the signature block is a name and details of the signatory's position within the company.

That's easy, it looks like this:

Sylvia Saint


Marketing Manager

Occasionally it might have underneath other annotations eg, Encl (5) or Att (5) indicating that five (or however many) enclosures or attachments accompany the letter. Then it would look like:

Sylvia Saint


Marketing Manager

Encl (3)

It is also possible to add postscripts which commence with PS:

Why not add a postscript like "PS: Did you know that we have a special offer for mortgages this month and establishment fees are waived, saving customers $450"

It would then look like this:

Sylvia Saint


Marketing Manager

Encl (3)

PS: Did you know that we have a special offer for mortgages this month and establishment fees are waived, saving customers $450

If you don't tell people what you have available they may never know.

Signature Blocks for Email Messages

Unless your organisation uses a template with contact details, your email will not have your company's name and address on it. If this is the case then you should place those details in your signature block like this:

Asia Carrera


Finance Manager

Acme Finance Company


PO Box 2357


SYDNEY NSW 2000

Phone: 02 234567


Fax: 02 234568

Place your firm's URL here

PS: Call us today about our motor vehicle loans which are the cheapest in Sydney - 02 234598

Conclusion

You cannot afford to miss a sales opportunity. Every letter or email is a marketing opportunity. You can place brochures and other information media in letters, but in email you should not attach files unless requested.

For your email you can set up and store (in most email software) a number of different subscription blocks to use depending on who you are emailing. For example, mail internal to your organisation doesn't need to have sales details on it or the

address. International email should have international telephone details and perhaps times your company operates. You then choose the signature block you want for the specific email.

Using signature blocks to include a marketing offer makes good sense. Make sure you use it.

Copyright 2007 Robin Henry

Top Web Site Rankings – 7 Secrets To Dominate Google At Their Own Game!

One of the major challenge for web masters and bloggers is to get enough traffic to their website or blog to make a serious amount of money, and eventually quit their day job.

If you get less than three hundreds uniques (unique visitor to your site) per day, you are suffering from low traffic.

Don't worry, getting a surge of traffic to your website today is possible without too much effort.

While others are struggling to get any traffic and sales, you will enjoy a steady flow of visitors, leads and loyal customers. After all, you didn't build your site to have fun? Did you?

Here are some tips to dominate Google at his own game, and benefit from top web site rankings...

1) Create a quality site

Whether you are a niche marketer or an affiliate creating its own products, you want to give value to your visitors. Give to revceive.

2) Use your main targeted keywords in your web page and title tag.

3) Carry out an effective keyword research

You need to perform a solid market research, otherwise your website will fail. Before starting your website or blog, find out what are people's problem in your niche.

Whether you are an affiliate marketer, or a product creator, you need to find hungry buyers, and give them what they want.

4) Simple website

Too many web masters mess around with java scripts, drop down menus and other flash technology. They make their website difficult to understand for both search engines, and visitors.

Be sure to build a simple and stupid website.

5) Set up a blog

If you are not using a blog to market your products online, I guarantee you that you are leaving hundreds if not thousands of visitors a day on the table.

Go with wordpress. It's the best blogging platform out there.

6) Advertise offline

If you really want to dominate your niche easily, just go offline. You will become an expert in your niche, and in the meantime, you will maximise your advertising efforts.

It's proven that offline advertising is mush more lucrative than online advertising.

Leads are better offline, so go and find them.

7) Guerilla Marketing

Do something every single day for your marketing, and never give up.

These 7 tips for top search engine rankings are really powerful, and if you understand and follow them, you should be able to dominate a niche easily.