Aaron Wall's Vision on Search Engine Optimization. (Part 3 of 3)

Together with 37 other SEO experts Henry Louis Aaron Wall voted on the assorted factors that are estimated to consist Google's commanding algorithmic rule (the method by which the hunt engine orders results). Each factor regarding the hunt engine optimisation is listed, briefly described and added with Henry Louis Aaron Wall's comment.

Site/Domain Attributes and Negative Crawling/Ranking Attributes. (Part three)
In this 3rd article we concentrate on Site/Domain Attributes and Negative Crawling/Ranking Attributes. First we take a expression how the factors below lend to Google's rankings based on the site/domain on which a page resides.

1) Global Link Popularity of Site
The overall nexus weight/authority arsenic measured by golf course from any and all land land sites across the web (both nexus quality and quantity)
Henry Louis Aaron Wall about this: "You can print low quality written documents on well linked sites and they will rank based largely on the domain's nexus authority".

2) Historical Performance of Site as Measured by Time Spent on Page, Clickthroughs from SERPs, Direct Visits, Bookmarks, etc.
Metric of click-through-rate, clip spent on a page/site, direct pilotage via bookmarks, etc. that Google may be measurement through usage of their toolbar, free wifi, Google analytics, etc. (note that this is purely guess as Google have never publicly admitted to monitoring or recording this data)
Henry Louis Henry Louis Aaron Wall: "If many people hunt for a specific trade name that is a strong mark of trust, quality, and demand from users".

3) Manual Authority/Weight Given to Site by Google
Google is occassionally suspected or accused of applying manual use to a sphere or page (note that this factor mentions specifically to positive ranking manipulation)
Aaron Wall says: "I make not believe the authorization is manually given, I believe it is more than an issue of it earning trust through aging and/or gaining important links".

4) TLD Extension of Site (edu, gov, us, ca, com, etc)
The top-level domain extension of the site. Note that some domains, such as as .edu, .gov, .mil and others have got limitations on who may buy them
Henry Louis Aaron Wall: "Strongly leaden for local results. Typically non commercial trusted spheres (like .gov and .edu) likely also acquire a boost".

5) Confirmation of Site with Google Webmaster Central
Henry Louis Aaron Wall about this last attribute: "Most quality land sites will not be verified for some clip to come".

Negative Crawling/Ranking Attributes. These constituents may negatively impact a spider's ability to creep a page or its rankings at Google.

1) Waiter is Often Inaccessible to Bots
Henry Louis Aaron Wall about this: "If they can't creep your new content then others are at an advantage by being crawled first. Asset if a waiter is down often hunt engines may not desire to direct visitants to that land land land site as much.

2) External Golf Course to Low Quality/Spam Sites
Henry Louis Henry Louis Aaron Wall: "Every good site probably have at least a few bad outbound links, but a well upkept site is easier to swear and rank".

3) Duplicate Title/Meta Tags on Many Pages
Aaron Wall sentiment regarding this issue: "Duplicate content filters are getting tougher. If a land land site makes not have got got much content and have inordinate duplicate it not only suppresses rankings, but it may also acquire many pages thrown in the auxiliary results".

4) Arriving Golf Course from Spam Sites
Henry Louis Aaron Wall: If you have a new site and most or all of your golf course are from Spam land sites it might be difficult ever gain trust in Google. Older land sites with many trusted golf course can acquire away with having many more than Spam links. It is more than about the ratio of good golf course to bad golf course than the exact figure of bad links.

5) Low Levels of Visitors to the Site (Measured via Toolbar, Clicks in SERPs, etc.)
Henry Louis Aaron Wall about the degree of visitors: "Usage information is one mark of quality. If a land site misses that it may necessitate to do up for that with other marks of quality.